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About corporate sports planning

A law firm like ours provides a service to clubs and SAD dedicated to multidisciplinary advice that covers the 360 degrees of business activity (sports, legal, economic, social and Media).

It is not easy to work in the field of planning, much less so in the big clubs. Let's take the example of the "Tri-Champion" of the Champions League, Real Madrid has lurched and replaced Zidane with Lopetegi, and in a few months Zidane has returned to replace Lopetegi's replacement, who was for another few months, Solari.

The white team has not found a substitute for "Ronaldo Sistema" either, and the dependency of the last decade on the Portuguese star will take time to be replaced by another type of sports recipe.

In any case, neither Messi nor Ronaldo, the Champions League in the last two editions have been played by teams that do not have any of these 2 stars.

What happens inside a field of play is always a consequence of the management that is carried out outside it by the sports management, the economic management and the social mass.

Ronaldo, 34, changed Real Madrid for Juventus. Real Madrid was the champion in 4 of the last 5 Champions Leagues, being the key Portuguese player in most of the key matches in the European competition qualifiers. Juve was eliminated by Ajax Amsterdam, and everything seemed to be on track for Messi to win the title, especially after the 3-0 win over Liverpool with the Argentine star's display.

But in Liverpool it became clear that the squad that made up the Barça team is not capable of competing in the highest European competition. Once consummating the disaster of elimination for the fourth consecutive season after being thrashed 4-0, and showing signs at some stage of the game that these players and the coaching staff were unaware of how to manage a second leg of a round-robin tie return, without a doubt, Messi cannot win his fifth Champions League title of the last 13 in which he has participated. The 8 to 2 conceded on Friday, August 14, 2020 against Bayern Munich confirms and ratifies the lousy and unfortunate business planning of the Barcelona team.

Madrid hosted the final in 2019 in which two English teams played it. Now, both teams are not coached by English coaches and the best players in both teams are not either. At Liverpool we have a German coach (who played in the third final of the highest European tournament) and the star is Salah, from Egypt, and he only has 9 English teammates, 3 of whom have dual nationality. On the other hand, Tottenham is coached by an Argentine coach, with the Englishman Harry Kane being the star, although they only have 8 English players (of which 3 have dual nationality).

In other words, the sports data confirm that although there are two English teams that reach the decisive match in Madrid, in both teams the English are a minority both in players and in the coaching staff led by the German Kloop and the Argentine Pochettino. Today we will experience the Final in Lisbon between PSG from France and Bayern from Germany, being a final with a large budget spent in recent years. Especially the Parisian team needs to win on the field to show that the economic waste makes winning sense. That is, win at any price.

In any case, in the Barça team in 2019 only Alba, Piqué, Roberto, Busquets and Aleñà are Spanish, although the coach was also Spanish. Likewise, one of the reasons for the loss of identity in the game and in dominance is the decrease in determining Spanish players who have been leaving the club in recent years: Valdés, Puyol, Pedro, Xavi, Iniesta... In the summer of 2019 only they signed Griezzman and De Jong, and in January 2020 they replaced Valverde with another coach who, without a doubt, was clear that little or nothing could contribute to a dressing room aged in age and without competitive hunger.

A few intense months are coming up in the field of sports planning, which must be accompanied by good economic and financial planning, especially if we take into account that there is a global health problem that does not allow for clear competitive scenarios such as the calendar, if the public will be able to access the stadiums, what will happen with advertising contracts...

We hope that the passion (sometimes obsession) for training and playing is neutralized by good competitive planning based on the prism of good advice.

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Carolina Morales López

SPECIALIST LEGAL SERVICES FOR FOREIGN ATHLETES: IMMIGRATION AND NATIONALITY

We offer legal advice both for national athletes (taxation, accounting, investment) and for international athletes (residence permit in Spain, work permit in Spain, international visa management) and all at the expense and thanks to the Lawyer of our firm specialized in Immigration and Nationality:

Carolina Morales López
Lawyer
Whatsapp: 679 528 568
Email: carolinamoraleslopez@icab.cat